June 2013
1 post
May 2013
3 posts
How to Boost Your Event's R.O.I. | BizBash →
bizbash.com
Here are four ways to increase return on investment and measure the success of an event from Alex Frias, president and co-founder of New York-based experiential agency Track Marketing Group.
April 2013
2 posts
March 2013
3 posts
5 Lessons For Marketers From SXSW 2013 →
forbes.com
Track Marketing President Alex Frias Gives Advice on How To Survive and Thrive @ SXSW
Should There Be an Official Art Component at SXSW 2014? →
complex.com
Complex highlights our Art on the Site install for HGTV @ SXSW 2013
February 2013
4 posts
Billboard Relaunch Party With Ludacris, Neon Trees, ?uestlove, Timeflies →
billboard.com
Billboard celebrated the magazine’s relaunch with an appropriately lavish kickoff party befitting of a 119-year-old brand. Held at Stage 48 west of New York’s Hell’s Kitchen, Billboard’s relaunch party featured performers Timeflies, Neon Trees and headliner Ludacris, with lively between-set tunes from the night’s DJ ?uestlove.
5 Tips To Refresh Your Multicultural Marketing Strategy In 2013 →
forbes.com
“Thinking multiculturally doesn’t necessarily mean BEING multicultural.” Track Marketing President Alex Frias gives 5 tips to refresh your multicultural marketing strategy this year!
January 2013
1 post
3 Tips On Turning Your Social-Media Strategy Into Real-Life Brand Engagement →
fastcompany.com
Companies like Nike, Bonobos, and Zappos have figured out how to engage customers not just online but in real life. Track Marketing’s President Alex Frias explains how they do it via FastCompany.com
December 2012
2 posts
November 2012
2 posts
11 Must-Have Mobile Apps for Smart Marketers
See what Track Marketing President Alex Frias listed as his must-have mobile app
October 2012
3 posts
The Cool Kids + Mountain Dew Code Red project nominated for UK MVA Award for Best Urban Video - International
September 2012
5 posts
5 Strategies To Socialize Your Company's Next Event →
forbes.com
5 Strategies To Socialize Your Company’s Next Event from Track Marketing’s own Alex Frias
Track Marketing Named as Top 100 Event Agency →
eventmarketer.com
Track Marketing has been named to Event Marketer’s IT List of Top 100 Event Agencies
August 2012
3 posts
Watch Nicki Minaj's Entire Roseland Ballroom Concert
Nicki Minaj killed it last night @ Roseland Ballroom in NYC. Watch the entire show here! Another #TRACKable night!
