June 2013
1 post
May 2013
3 posts
Here are four ways to increase return on investment and measure the success of an event from Alex Frias, president and co-founder of New York-based experiential agency Track Marketing Group.
April 2013
2 posts
March 2013
3 posts
Track Marketing President Alex Frias Gives Advice on How To Survive and Thrive @ SXSW
Complex highlights our Art on the Site install for HGTV @ SXSW 2013
February 2013
4 posts
Billboard celebrated the magazine’s relaunch with an appropriately lavish kickoff party befitting of a 119-year-old brand. Held at Stage 48 west of New York’s Hell’s Kitchen, Billboard’s relaunch party featured performers Timeflies, Neon Trees and headliner Ludacris, with lively between-set tunes from the night’s DJ ?uestlove.
“Thinking multiculturally doesn’t necessarily mean BEING multicultural.” Track Marketing President Alex Frias gives 5 tips to refresh your multicultural marketing strategy this year!
January 2013
1 post
Companies like Nike, Bonobos, and Zappos have figured out how to engage customers not just online but in real life. Track Marketing’s President Alex Frias explains how they do it via FastCompany.com
December 2012
2 posts
November 2012
2 posts
See what Track Marketing President Alex Frias listed as his must-have mobile app
October 2012
3 posts
September 2012
5 posts
Track Marketing has been named to Event Marketer’s IT List of Top 100 Event Agencies
August 2012
3 posts
Nicki Minaj killed it last night @ Roseland Ballroom in NYC. Watch the entire show here! Another #TRACKable night!